Effective Business Communication for Your Business

Each spring, I teach a business marketing and communications course for the University of Guelph. One of the subjects we discuss is the topic of communication: why it is important for your business and the many ways we can and do communicate with our clients and potential clients. I often hear the same complaint …

Marketing Your Appraisal Business: Attract, Build, and Retain Clients

As a professional accredited appraiser, you likely spend much of your time focused on delivering accurate appraisal reports, staying up to date with market trends, and ensuring your reports meet industry standards. But have you given the same attention to how you market your appraisal services? Having a strong marketing strategy is essential for …

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